Search Engine Optimization abbreviated as SEO involves modification of the design and content of the website to achieve higher rankings in the search results of a search engine such as Google. SEO is also a form of online marketing since its one of the basic ways of navigating the internet. Many people get content online through search engines, therefore for you to increase the number of visitors to your website it must be made attractive. This is because the higher the rank of a site in the search results, the greater the chances of being visited by an internet user. Most often, search engines contain ads at the top of the page which are then followed by search results which are commonly referred to as search organic results. SEO focuses on different type of searches that include video, images and academic searches. It relies on tools like Google Ads Keyword Planner and search console to optimize visibility of a website.

One of the benefits that accrue to a business relying on SEO is improved user experience. This is achieved by providing the users with the information they seek in a friendly and convenient manner. Consequently, there is better brand image for the business and many users visit the website. It also helps promote the credibility of the business and many consumers are likely to visit the physical store after visiting the business website. Notably, SEO is a form of product promotion technique. This is because it increases the brand awareness of a product hence the target market become more familiar with the product. Once your business site remains top for a long time, many users will identify your products and buy them. Therefore, for any business seeking to build up free traffic for their website, SEO is the ultimate strategy to put you ahead of your competitors.

January 2022