Search Engine Optimization is an art and science of improving the content of your web pages to ensure that they rank higher in search engines such as Bing and Google. The aim of this process is to increase the visibility of the website hence get more users to visit the website. This concept has been widely embraced by businesses that are in a quest to optimize their online presence through a higher ranking of their webpages. Given that many internet users get content through search engines, it is crucial to ensure that a business webpage appears on top of other search results. This is achieved by altering the web design and content of the site. The process entails making modifications to the parts of the websites that are aimed at making it better. These small changes combined result in a great impact that is easily noticeable on the improvement of the user experience. Historically, Search Engine Optimization dates way back to 1991 when the first website was established.
Search Engine Optimization enables a business to design websites that are user-friendly, Therefore, the experience of the customers is greatly improved since they can find what they looking for faster and easier. Websites that are structured compel the readers to take more time going through the content posted on the site. Moreover, every business aims at increasing its customer base and getting ahead of their competitors. This can be achieved through Search Engine Optimization which aims at creating traffic to the website and consequently more customers to the business. It also serves as a marketing strategy and promotes brand awareness of the products of a business. Search Engine Optimization is also preferred by business because it is a cost-effective marketing strategy. This is because it targets the right audience that is actively looking for the product to purchase.